TEXTBOOK PUBLISHING SERVICES

Your textbook - Your way!

Professor Textbook will help you create a new textbook that is based upon YOUR topic and class expertise. This textbook will be completely focused on the needs of you and your students. Your textbook will be timely, focused, dynamic, and an economical choice for your students. Your textbook will reflect the unique needs and content of your course - providing your students with the topics and information they need.

Professor Textbook provides textbook publishing services for the five key steps essential to publishing a textbook

1) Editorial Services - all Professor Textbook products go through an editorial stage. We'll review your manuscript and discuss goals and plans for your content. We'll submit a bid (if necessary) based upon your editorial specifications.

2) Product Design - Professor Textbook will create detailed page and cover samples based upon our initial discussions. We'll submit these sample pages to you for approval

3) Book Composition & Production - Professor Textbook takes your approved design samples and produces the Page Proofs of your entire book for your review. The Production phase will encompass the alterations and revisions of these pages - and we'll keep correcting them until you approve them. At the end of this stage, we'll have final electronic files ready for printing.

4) Distribution Setup & Book Marketing - all Professor Textbook products are available through major bookstores and Amazon.com. We'll announce the arrival of your new textbok through our channels of distribution. Your book will have its own web site at which your students can purchase the book. We'll also create a Search Marketing Campaign to build awareness for your textbook in the broader market.

5) Manage Book Sales & Fulfillment - Professor Textbook will handle all sales & order fulfillment duties. We'll send you an author sales profit check on a quarterly basis. It's that easy...

A WORD ABOUT EDITORIAL SERVICES

Professor Textbook has a number of editorial services that we offer to the publishing industry as well as our authors. The standard edit applied to a manuscript is the Copyedit as listed below. Other options do exist

Manuscript Critique - $175 Flat Fee
One of our Senior Editors will review your manuscript, providing feedback that will allow an author to update their work and have the knowledge that their book is up to the standard of any traditionally published textbook. The Editor creates an outline for the author that analyzes a wide variety of writing skills and provides constructive criticism with the goal of publishing the best textbook possible.

Our Editor will provide additional recommendations with regard to the level of edit that the manuscript needs, such as a proofread, copyedit or development editor.

All of the feedback provided by our Editor is designed to be incorporated into the manuscript by the author—these are changes after all that will make you a better writer. Remember, though, that everything our Editor recommends is based solely upon their opinions and expertise—you may follow their comments to the letter, incorporate some, or reject them all. We fully believe that every author should have complete control over their content.

Standard Services
Every time we produce a product for a publisher, there are certain "standard" editorial processes that each and every book a publisher produces receive. These include proofreading, copyediting, and/or development editing. Copyediting is the single most important service that will "make or break" every book's editorial success.

Proofread - This is a check of the grammatical "nuts and bolts" done by an experienced editor. Our editor will work through your manuscript, correcting basic errors in spelling, grammar, punctuation, and syntax.

Copyedit - Proofreading is good and catches many mistakes, but most manuscripts benefit from an Editor spending time on structure, flow, and consistency. Our Editor will work through your textbook manuscript from start to finish—often reading it in its entirety two or three times. They will be looking for all the items covered in a Proofread, but also addressing sentence structure, outline, word choices, flow, tense and consistency. They will add queries, and suggest basic structural changes and make recommendations to improve readability. This is our standard editorial service applied to all textbook projects.

PREMIUM EDITORIAL SERVICES

Development Edit - This edit is most often started at the Outline stage and then progresses to reviewing the developing work at all levels - paragraph, chapter, and complete manuscript. Our service begins with a thorough review of the genre, target market, and specific topic. The Editor is working almost as a writing coach. At the early stages, the Editor will review changes with the Author, making the initial updates directly in the manuscript itself. The manuscript is then updated more fully by the Author, with frequent review by the Editor.

A primary goal of our Editor is to ensure that the needs of the reader are being fully met - including complete content, organization of material, presentation of core concepts, and the development of supplemental content such as lists, charts, art, and other non-text elements.

Supplemental Writing - Quite often authors have an idea, but find it difficult to produce complete content. We'll provide a seasoned professional writer who can help an author fully develop their ideas and then provide the "wordsmithing" needed to get them to paper. Our writer will take your outline, combine it with extensive interview time, and produce a fully developed First Draft manuscript. This will then be provided to the author for review. This service also includes a Copyedit. Due to the highly custom nature of this service, both cost and timeline are developed on an individual basis.

POST PRODUCTION SERVICES

This suite of services are typically performed by traditional publishers on the final "printer ready proofs":

Final Proofread - Text elements and content should be reviewed thoroughly after it has been composed into book form. The Design and Layout of a book is never 100% perfect - as can be evidenced by looking at ANY traditionally published book. However, traditional publishers try to get as close to perfect as possible by having another "set of eyes" review the content in its book form. Our proofreader will read the composed pages looking for additional editorial mistakes, bad breaks, mis-formatted text and design elements, and many other small errors that can affect the readability of your book.

Indexing - Every textbook can benefit from an index. Our indexer creates a full index of your book based upon the topics discussed. This service greatly increases the readers experience with your book.

Book Cover Copywriting - The cover of your book is one of the most important sales tools you have to "hook" potential buyers. And, the the words written on the cover of your book, are the keys to closing your sale. This text needs to be crystal clear, build a case for your book, and provide the reader with a compelling reason to open the pages. Our marketing staff will provide complete development and writing services for both your back cover copy, author biography, and extended versions of both for our web site.