Why Professor Textbook

From the guys who founded Dog Ear Publishing comes an exciting, new publishing service targeted to college professors.

With Professor Textbook, you are in control of the learning solutions that are right for you and your students. We offer a wide range of publishing and print options in a variety of prices and formats.

Professor Textbook is a service that has all the tools and resources needed for a professor to an opportunity for you to create a textbook matched precisely to your syllabus and course goals, and available to students everywhere.

At Professor Textbook we welcome every professor and every subjec, from big universities to small community colleges. In 2004, Dog Ear Publishing started with a simple belief that a writer should have complete creative control of their work.

With Professor Textbook we want professors to be in charge of their textbooks.

Professor Textbook is:

• highly profitable for professors
• textbooks are printed and shipped within 24 hours of order
• gives complete editorial and layout control to the professor
• offers unique services and resources
• offers a full customer service staff
• is different from a non-traditional publisher

Professor Textbook Author Guidelines

Professor Textbook welcomes inquiries from professors, instructors and teachers looking to publish a textbook. We publish textbooks in nearly all disciplines. The best way to understand what we do is to spend some time reviewing our web site and checking out some of our titles. We've found this to be the best way to gain an understanding of our approach and thoughts on textbook publishing. We, of course, heartily encourage you to make a phone call.

Call us with any questions you might have. You can reach us at:

1-877-222-7131

Before Professor Textbook accepts a manuscript for publication, we follow a fairly standard acquisition process. The typical first phase of the textbook acquisitions process is for a Professor Textbook editor to review a brief prospectus (we've included our guidelines below)

This does not mean that we can't get moving immediately - you are welcome to send us a quick email to our address below that outlines your interest in publishing a textbook and the course or subject you are intending on covering. In the email, let us know your contact information. A Professor Textbook associate will contact you to further refine the idea and whether or not the project is a fit for our company, and if we continue to move forward we'll ask for the prospectus, your resume or curriculum vitae and those items outlined below.

Thank you for thinking of Professor Textbook!

Prospectus submissions can be emailed to:

author-resources@professor-textbook.com

Prospectus Guidelines

Your prospectus isn't anything more complex than an initial outline that presents your goals for your proposed textbook. Your prospectus should also let us know what you believe to be the textbook's viability in the broader marketplace (beyond your school). With that said, however, it is quite common for professor to publish a textbook focused solely on their students and course - a truly custom, focused and effective teaching too. A prospectus should run to two or three double-spaced pages.

Your prospectus will become the basis of what we begin to build - it is, if you will, the cornerstone of the textbook publishing process and an invaluable tool for both you and Professor Textbook. This document should help you focus and refine your ideas. Your prospectus will become the core of our development and production processes as well as any future marketing campaigns

Your textbook prospectus should contain the following sections and information:

Executive Summary of the project. The target course, anticipated content level, anticipated course attendance and expected sales at your school. Outline (briefly) why you are looking to publish this textbook.

Competitive Overview. Who are your target competitors and why is your textbook different than those already offered? What is the anticipated benefit to the student?

Competitive Advantages. Your textbook must have qualities of value that existing textbooks do not have. What are these, and what needs are unmet by the current product offerings?

Brief Table of Contents. Clearly defining your table of contents to the 2nd level will help you (and us) understand the breadth of your textbook. If you can, add an 'anticipated page count' to each primary head. For marketing purposes, textbook reviewers and schools interested in adopting your book will review in-depth your table of contents. The table of contents will also help us define and build your Search Marketing campaign later in the process.

Suggested review sources. Every discipline has individuals that can lend credibility to a project with a positive review. Let us know if there are contacts you have, or certain individuals in the field that may prove helpful in evaluating the textbook materials.

Sample elements / ideas. If at all possible, please include at least one initial chapter. Our preference is to have one early / introduction chapter and one from later in the book. Ideas for cover design, interior layout, marketing - anything at all - should be included here also.

Target publication date. We need two things here - a realistic date by which you can finish your manuscript, and a target release date. Keep in mind that the production process will probably take more than 16 weeks. We'd also like you to let us know of any factors that might influence the publication date - such as conferences or semester needs.

Don't get too tied up in the 'official' items above - really, your prospectus is a living, growing document (that will actually mature over time) that helps us understand your vision, goals and purpose for your textbook. We'll work with you and this 'living' document to build a strategy for publishing, distributing and marketing your textbook.

Professor Textbook is here to help you publish a better textbook. After all, it's your textbook - publish it your way!